The Mutants are a twin-turbo unit of Chris Constantinou and Paul Frazer with a host of punk and rock-and-roll legends joining the party. The latest album from the Killer Track’s Artist Series, Your Desert My Mind was recorded at the legendary Rancho De La Luna Studio in Joshua Tree and includes numerous talented guest artists.
The challenge was to create promotional materials to promote The Mutants’ latest album and tour schedule.
The strategy was to design an album cover that fit with the band’s punk-rock-and-roll vibe; create promotion graphics, banners and e-blast graphics; and design tour posters, giveaways and t-shirts.
The campaign resulted in a successful album launch. The album design encapsulates the band’s vibe, and the promotional graphics and e-blasts contribute to an effective direct-marketing campaign, which markets the band its target audience and loyal Killer Tracks customers. The e-blasts included tour invites with information about the band, tour dates and embedded music videos. The tour’s marketing and profitability were also enhanced by the eye-catching posters and t-shirts.