Yours to Keep is the latest album from acclaimed singer-songwriter Tamar Kaprelian. Part of Killer Tracks’ groundbreaking Artists Series, the EP features three original songs and two Billy Joel covers that take listeners on an emotionally uplifting journey along the arcs of relationships and personal growth. The release of the EP coincides with Tamar’s appearance on the Eurovision Song Contest, Europe’s most popular musical competition.
The challenge was to create promotional materials to promote Tamar Kaprelian’s latest album in the U.S. market.
The strategy was to create video content, social marketing campaigns and promotional graphics, banners and e-blast graphics.
The campaign resulted in promotional graphics and e-blasts, which contributed to an effective direct-marketing campaign, marketing the artist to the Killer Tracks network. Additionally, the in-studio video interview shows the artist’s vision for the album, helping fans relate to her as a person. Kaprelian also has an active social media presence to further promote connection to her fans.