Squiz Up was formed to provide consumers fresh squeezed juices, handcrafted smoothies and crushed/iced beverages comprised of 100% real fruits and vegetables. The company’s refreshing beverages are tailor-made to cater to the most discerning and health-conscious consumers seeking to indulge their taste buds with blends of natural juices that enhance the mind, body and spirit.
The company’s target audience is comprised of health-conscious individuals in Southern California looking for a post-workout drink or a new healthful combination of traditional fruit flavors and energy-boosting vegetables.
The company was in its beginning stages. They needed to create a brand and find a way to showcase their product in order to secure a storefront in the Inland Center mall in San Bernardino, CA.
The strategy was to solidify the company’s brand by designing a website that highlights the product through the use of creative photography and graphics.
The campaign resulted in a modern, fun, cohesive Squiz Up brand. Squiz Up used the website and product photography for its sales pitch for the Inland Center storefront location, which was successful. The newly designed WordPress website includes colorful product photography that pops, whether it’s online or on the physical menu in the storefront.