About This Project


Headquartered in the Los Angeles Jewelry District, Shin’s Gold Fine Jewelry has been the largest and most prominent producer of original and custom gold mountings on the West Coast for the past 25 years. All mountings and settings are designed, hand-crafted, and intricately set by the in-house team of highly trained industry professionals. Shin’s Gold Fine Jewelry maintains a broad retail and wholesale client base throughout the United States and across the globe. Custom-made jewelry has been ordered by and for Hollywood celebrities and former designers for Cartier and Tiffany and Co.


The challenge was to update the brand of this iconic company to give it a streamlined look that would communicate its professional standards, experience and aesthetics.


The strategy was to develop a new logo and stationary, enhance the look of the website by adding original product and storefront photography and create a brand style guide / identity standards to maintain the brand’s identity.


The campaign resulted in a cohesive, consistent, updated yet classic brand worthy of the company’s history of professionalism and quality. Shin’s Gold has a new line of stationary with the new logo and an updated website displaying classic black-and-white photos of the company’s iconic storefront and detailed product shots. The company also has a brand style guidebook to ensure cohesiveness of all future branding.

Client: Shin’s Gold
Brand Guide, Business Card, Content Strategy, Display Advertising, Logo Development, Marketing Plans, Message & Content, Product Photography, Sitemap, Stationery Systems, Website Design, Website Development