About This Project


BMS Motorsports Inc. offers high quality off-road vehicles and scooters at competitive pricing. The Los Angeles-based company has a professional factory line, large inventory, excellent parts department and superb customer service to ensure the quality of its elite, EPA-approved vehicles.

BMS’s new product lines — Stallion 600 RX-EFI, Ranch Pony 600 F-Series, Ranch Pony 500 and Ranch Pony 800 F-Series — are made to “work hard, play harder.” They are designed for optimum comfort with an increased cabin size and can handle outdoor tasks such as lugging cargo, towing and snow plowing, as well as recreational activities.


The challenge was to feature BMS’s product lines in a series of graphics for use on the BMS website.


The strategy for this project was to supply developers with inner pages and home page banners for the website, create graphics that highlighted the new product line, displaying the product’s features visually and creating product overview pages.


The project resulted in a variety of interesting, rugged graphics that showcase the product in varied settings to help customers envision how the products can be used in different industries. The graphics, banners and inner pages were designed for use on BMS’s E-commerce Magento website platform.

Banner Ads, Content Strategy, Display Advertising, E-commerce, Magento, Sitemap, UI/UX, Video, Website Design